Effective date: 2026
This page explains what personal details I collect when you get in touch or book a job with Jay’s Auto Detailing, why I need them, who helps me handle them and what your rights are. If anything isn’t clear, just email me.
Who I am
Jay’s Auto Detailing is run by me, James Houghton, as a sole trader. I’m the data controller, which means I’m responsible for your personal details.
Jay’s Auto Detailing
Unit 6, Canal Side Business Park
Tattenhall, Chester
CH3 9BD
Email: james@jaysautodetailing.co.uk
What I collect
- Your name, email address and phone number
- Details about your car, such as the make, model and condition
- Anything you tell me in your message, such as the work you’re interested in
- Photos of your car, whether you send them to me or I take them before, during or after a job
How I collect it
- Enquiry forms on this website
- Forms run through my customer system, HighLevel
- Facebook and Instagram lead forms and messages
- Phone calls, texts and WhatsApp
Why I use it
- To reply to your enquiry and give you a quote
- To book your appointment and carry out the work
- To send appointment texts and emails, and to follow up on your enquiry
- To invoice you
- To ask for a review once the job is done
My lawful reasons
UK data protection law says I need a lawful reason to use your details. Mine are:
- Contract: to quote, book and carry out the work you ask for, including the steps before you book.
- Legitimate interests: to follow up on enquiries and ask for reviews, in a way you’d reasonably expect.
- Consent: to send you marketing texts or emails. You can withdraw this at any time.
- Legal obligation: to keep accounting records, as HMRC requires.
Marketing texts and emails
I’ll only send you marketing texts or emails if you’ve agreed to them. My texts come from +44 7723 918857. Reply STOP at any time to opt out, or HELP for help. To stop marketing emails, just email me.
Who helps me handle your details
I don’t sell your details. I use a few trusted services to run the business, and they only handle your details on my behalf:
- HighLevel: my customer system, and for sending texts and emails
- Meta: Facebook and Instagram ads, including the Meta Pixel and Conversions API
- Google: Analytics, Ads, Tag Manager and my Business Profile
- Google Workspace: email and file storage
- QuickBooks: invoicing
- GoDaddy: website hosting
Some of these services may store or process data outside the UK. Where they do, they use appropriate safeguards required by UK data protection law.
Cookies
This website uses analytics and advertising cookies, set through Google Tag Manager, to see how the site is used and to measure my ads. These are only used with your consent, and you can change your choice at any time.
How long I keep your details
- Enquiries that don’t go ahead: up to 2 years
- Customer and invoice records: 6 years, as HMRC requires
Your rights
Under UK GDPR, you have the right to:
- Ask for a copy of the details I hold about you
- Ask me to correct anything that’s wrong
- Ask me to delete your details
- Object to how I use your details
- Ask me to limit how I use your details
- Ask for your details in a format you can take elsewhere
- Withdraw your consent at any time, where I rely on it
To use any of these rights, email me at james@jaysautodetailing.co.uk.
Making a complaint
If you’re unhappy with how I’ve handled your details, please get in touch first and I’ll do my best to sort it. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Changes to this policy
If I change this policy, I’ll update this page and the effective date at the top.
